ZOG Digital Blog Technically Speaking: The Ins and Outs of Getting Found

To recap from our last post, Google's evolving approach to local search highlights the importance of a strategy that caters to your neighbors. Now that we understand the "why", we can discuss the ingredients you need to build the recipe for success. There are several factors that Google considers when generating local search results. We've listed them here, along with how they're weighted by MOZ in Google's algorithm: Opting for Optimization: A Proven Methodology While some of these factors cannot be directly controlled, 73% of the algorithm is open to influence. Starting with the most heavily weighted signals and [...]The post Technically Speaking: The Ins and Outs of Getting Found appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital.