ZOG Digital Blog The Key to a Better Comms Strategy? An Eye to the Future

Corporate communications content is often driven by legal and confidentiality interests. But adopting a broader mindset and sharing your company's thoughts on the future of your industry helps to position yourself as a thought leader. And the benefits are tangible: Insightful communications appeal to investors, job seekers, media, and customers alike. Traditionally, many companies are conservative in their public comments about their competitive environment and future prospects, at least beyond the minimum requirements of a stock-listed company, that is. Marketing collateral such as annual reports mostly reflect on past events and the current operating environment. As a result, investors, analysts, [...]The post The Key to a Better Comms Strategy? An Eye to the Future appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital.