ZOG Digital Blog The triumphs and pitfalls of branded VR experiences

Last year, we published Futurology, a report that looks at the various technologies shaping our digital communications world. One of the fundamental shifts was the fragmentation of devices we use to access digital content and services. No longer restricted to PCs, smartphones, and tablets, we can now access the digital world by talking to a speaker, donning a VR headset, AR glasses (and now headphones) or simply tapping the contraption on our wrist. Indeed, in the 6 months since we published that report, I've spent many hours shouting into my Apple watch and even more time shouting at my Google Home. [...]The post The triumphs and pitfalls of branded VR experiences appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital.