Throughout my career guiding B2B teams through data transformations, I've identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking - an approach that examines how components interact [...]
ZoomInfo is a Washington-based go-to-market platform that enables businesses to find, acquire, and grow their customers by delivering real-time data and insights.