ZoomInfo Blog The Sales Quota Isn't Dead. But You're Probably Thinking About It Wrong

Whether you love them, hate them, or simply tolerate them, quotas are synonymous with sales. They set expectations, structure compensation, and give revenue leaders a number to chase. But lately, many sales teams find that quota attainment has become harder than ever. Fewer reps are hitting their numbers, account slippage makes forecasting unpredictable, and territory [...]