One of the early evangelisers of online grocery in India - ZopNow has shut down operations in all cities. The Accel-backed firm has been downscaling operations for over past seven months and has seemingly halted business last month.Currently, its website redirects to ZopSmart. This is a new venture by its founder Mukesh Singh that provides tools to build e-commerce businesses, omnichannel businesses and pure play e-tailing for conventional retailers.Founded in 2011 by Mukesh Singh and Bal Krishna Birla, ZopNow pivoted from the inventory model to become pure-play marketplace in 2014.Continue reading Exclusive: ZopNow shuts down operations; founder floats e-comm enabler ZopSmart at Entrackr.