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BMW Competitors or Alternatives

BMW's top competitors include Audi, Mercedes-Benz and Lexus.

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CEO

CEO RATING

EMPLOYEES

FUNDING

REVENUE

  • FUNDING

    REVENUE

  • EMPLOYEES

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  • CEO RATING

  • EMPLOYEES

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BMW's company profile

Norbert Reithofer

Chairman & CEO

75/100
100,000 - 9,999,999
$0
$50B - 100B
  • $0
    $50B - 100B
  • 100,000 - 9,999,999
    $0
  • $50B - 100B
  • 75/100
  • 100,000 - 9,999,999
  • $0
  • $50B - 100B
View ProfileView
1
BMW's Competitor - Audi logo

Gernot Dollner

Chairman & CEO

61/100
50,000 - 100,000
- -
$50B - 100B
  • - -
    $50B - 100B
  • 50,000 - 100,000
    - -
  • $50B - 100B
  • 61/100
  • 50,000 - 100,000
  • - -
  • $50B - 100B
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2
BMW's Competitor - Mercedes-Benz logo

Ola Kallenius

Chairman

52/100
100,000 - 9,999,999
$13B
$100B - 1T
  • $13B
    $100B - 1T
  • 100,000 - 9,999,999
    $13B
  • $100B - 1T
  • 52/100
  • 100,000 - 9,999,999
  • $13B
  • $100B - 1T
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3
BMW's Competitor - Lexus logo

CEO

- -
50,000 - 100,000
- -
$10B - 50B
  • - -
    $10B - 50B
  • 50,000 - 100,000
    - -
  • $10B - 50B
  • - -
  • 50,000 - 100,000
  • - -
  • $10B - 50B
View ProfileView
4
BMW's Competitor - Ferrari logo

Benedetto Vigna

CEO

69/100
5,274
$2.8B
$7B
  • $2.8B
    $7B
  • 5,274
    $2.8B
  • $7B
  • 69/100
  • 5,274
  • $2.8B
  • $7B
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5
BMW's Competitor - BMW Group logo

Oliver Zipse

Chairman

72/100
154,950
$8.6B
$165.6B
  • $8.6B
    $165.6B
  • 154,950
    $8.6B
  • $165.6B
  • 72/100
  • 154,950
  • $8.6B
  • $165.6B
View ProfileView
BMW's top 27 competitors are Audi, Mercedes-Benz, Lexus, Acura, Ferrari, BMW Group, Ford, Toyota, Nissan Motor, Honda, GM, Tesla, Porsche, Hyundai, Volvo Cars, Infiniti, Mazda, Jaguar Land Rover Limited, Lamborghini, Maserati, Dodge, Kia, Chevrolet, Bentley Motors, Aston Martin, McLaren and Fiat Chrysler Automobiles N.V.. Together they have raised over 94.4B between their estimated 2.4M employees. BMW's revenue is the ranked 9th among it's top 10 competitors. The top 10 competitors average 74.4B. BMW has 110,351 employees and is ranked lowest among it's top 10 competitors. The top 10 competitors average 90,948.

BMW VS Audi

Audi is BMW's #1 competitor. Audi was founded in Ingolstadt, Bavaria} in 1909. Like BMW, Audi also competes in the Automobiles & Parts industry. Compared to BMW, Audi generates $24.9B less revenue.

BMW VS Mercedes-Benz

Mercedes-Benz is one of BMW's top competitors. Mercedes-Benz was founded in 1925 in Stuttgart, Baden-Württemberg. Like BMW, Mercedes-Benz also operates in the Automobiles & Parts industry. Mercedes-Benz generates $66.2B more revenue than BMW.

BMW VS Lexus

Lexus is a top competitor of BMW. Lexus was founded in 1983, and is headquartered in Plano, Texas. Like BMW, Lexus also competes in the Automobiles & Parts field. Lexus generates $74.4B less revenue vs. BMW.

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Frequently Asked Questions about BMW

  1. Who are BMW's top competitors?

    BMW's top 3 competitors are Audi, Mercedes-Benz, Lexus.

  2. Who is similar to BMW?

    Audi is the most similar to BMW. Mercedes-Benz and Lexus are also similar to BMW.

  1. Are BMW and Audi competitors?

    Yes, Audi is one of BMW’s top competitors.