Diageo Competitors or Alternatives

Diageo's top competitors include Bacardi, Brown-Forman and Pernod Ricard.

RANK

COMPANY

CEO

CEO RATING

EMPLOYEES

FUNDING

REVENUE

Diageo's company profile

Debra Crew

Interim-CEO

78/100
30,367
$0
$27.9B
1
Diageo's Competitor - Bacardi logo

Mahesh Madhavan

CEO

63/100
5,000 - 10,000
- -
$5B - 10B
2
Diageo's Competitor - Brown-Forman logo

Lawson E Whiting

President & CEO

90/100
5,200
$650M
$5.1B
3
Diageo's Competitor - Pernod Ricard logo

Alexandre Ricard

Chairman & CEO

70/100
20,600
$2.9B
$12.3B
4
Diageo's Competitor - Glenfiddich logo

CEO

- -
2,000
- -
$1.7B
5
Diageo's Competitor - Remy Cointreau logo

Eric Vallat

CEO

72/100
2,021
$698.7M
$1.1B

Diageo VS Bacardi

Bacardi CEO Mahesh Madhavan has an approval rating of 77 out of 100 compared to Diageo CEO Ivan Menezes who has an approval rating of 100 out of 100. With an employee count of 8,000 people, Bacardi is outnumbered by Diageo which has an employee count totaling 27,987 people. Bacardi generates less annual revenue than Diageo. Diageo’s annual revenue is $18.8B while Bacardi generates a total annual revenue of $6.4B. Diageo has 30 subsidiaries with its latest acquisition of Bleeding Heart Rum Company occurring Jan 2023. As of May 2023, Alessandro Garneri is Master of Botanicals and Plant Director at Bacardi. Bacardi launched its Mango Chile rum in May 2023. Roberto Ramirez Laverde joined Bacardi as Global Senior Vice President in Mar 2023.

Diageo VS Brown-Forman

Brown-Forman CEO Lawson E Whiting has an approval rating of 72 out of 100 compared to Diageo CEO Ivan Menezes who has an approval rating of 100 out of 100. With an employee count of 5,200 people, Brown-Forman is outnumbered by Diageo which has an employee count totaling 27,987 people. Brown-Forman generates less annual revenue than Diageo. Diageo’s annual revenue is $18.8B while Brown-Forman generates a total annual revenue of $5.3B. Diageo has 30 subsidiaries with its latest acquisition of Bleeding Heart Rum Company occurring Jan 2023. Brown-Forman saw revenue change from $5.29B in Oct 2022 to $5.33B in Jan 2023. During Jan 2023, Larry Combs joined Brown-Forman as Chief Information Officer and Director of Supply Chain Integration and Strategy.

Diageo VS Pernod Ricard

Pernod Ricard CEO Alexandre Ricard has an approval rating of 84 out of 100 compared to Diageo CEO Ivan Menezes who has an approval rating of 100 out of 100. With an employee count of 19,480 people, Pernod Ricard is outnumbered by Diageo which has an employee count totaling 27,987 people. Pernod Ricard generates less annual revenue than Diageo. Diageo’s annual revenue is $18.8B while Pernod Ricard generates a total annual revenue of $12.7B. Diageo has 30 subsidiaries with its latest acquisition of Bleeding Heart Rum Company occurring Jan 2023. Pernod Ricard has 24 subsidiaries with its latest acquisition of Skrewball Spirits, LLC. occurring in Mar 2023. Pernod Ricard launched its Malibu Strawberry drink in May 2023. Anu Rao joined Pernod Ricard as SVP of Communications and Sustainability for North America in Jan 2023.

Frequently Asked Questions about Diageo

  1. Who are Diageo's top competitors?

    Diageo's top 3 competitors are Bacardi, Brown-Forman, Pernod Ricard.
  2. Who is similar to Diageo?

    Bacardi is the most similar to Diageo. Brown-Forman and Pernod Ricard are also similar to Diageo.
  1. Are Diageo and Bacardi competitors?

    Yes, Bacardi is one of Diageo’s top competitors.