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Initiative

is a New York-based media agency that provides services such as consumer insights, marketing consulting and communications design for brands... Read more

Overview Competitors News & Insights

Initiative

is a New York-based media agency that provides services such as consumer insights, marketing consulting and communications design for brands... Read more

CEO

Dimitri Maex

CEO Approval Rating

83/100

1975

New YorkNew York

New York Metropolitan Area

PrivateSubsidiary of Interpublic Group

Professional Services

Marketing ServicesManagement Consulting Services

7311 NAICS listing

https://initiative.com/

Est. Annual Revenue

$25-100M

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Est. Employees

5.0-10K

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News

Leadership Change

Tate Nalen joined Initiative as Strategy Director

Goodman Fielder keeps Initiative Australia as its media partner for both ATL and BTL

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