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LEGO Competitors or Alternatives

LEGO's top competitors include Mattel, Hasbro and Tomy Company.

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LEGO's company profile

Neils B. Christiansen

CEO

100/100
10,000 - 50,000
$0
$5B - 10B
  • $0
    $5B - 10B
  • 10,000 - 50,000
    $0
  • $5B - 10B
  • 100/100
  • 10,000 - 50,000
  • $0
  • $5B - 10B
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1
LEGO's Competitor - Mattel logo

Ynon Kreiz

Chairman & CEO

100/100
33,900
- -
$5.4B
  • - -
    $5.4B
  • 33,900
    - -
  • $5.4B
  • 100/100
  • 33,900
  • - -
  • $5.4B
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2
LEGO's Competitor - Hasbro logo

Chris Cocks

CEO

46/100
6,490
- -
$4.1B
  • - -
    $4.1B
  • 6,490
    - -
  • $4.1B
  • 46/100
  • 6,490
  • - -
  • $4.1B
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3
LEGO's Competitor - Tomy Company logo

Kantaro Tomiyama

Chairman & CEO

82/100
1,000 - 5,000
- -
$1B - 5B
  • - -
    $1B - 5B
  • 1,000 - 5,000
    - -
  • $1B - 5B
  • 82/100
  • 1,000 - 5,000
  • - -
  • $1B - 5B
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4
LEGO's Competitor - Melissa & Doug logo

Doug Bernstein

Chairman & CEO

84/100
1,000 - 5,000
- -
$500M - 1B
  • - -
    $500M - 1B
  • 1,000 - 5,000
    - -
  • $500M - 1B
  • 84/100
  • 1,000 - 5,000
  • - -
  • $500M - 1B
View ProfileView
5
LEGO's Competitor - Simbatoys logo

CEO

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LEGO's top 19 competitors are Mattel, Hasbro, Tomy Company, MGA, Melissa & Doug, Simbatoys, Bandai Namco Holdings, Giochi Preziosi, Playmobil, Ravensburger, LeapFrog Enterprises, Spin Master, Jakks, Moose Toys, VTech, BRIK, NantWorks, Jackasscat and Walt Disney. Together they have raised over 22.6B between their estimated 302.1K employees. LEGO's revenue is the ranked 2nd among it's top 10 competitors. The top 10 competitors average 6.9B. LEGO has 20,468 employees and is ranked 3rd among it's top 10 competitors. The top 10 competitors average 16,976.

LEGO VS Mattel

Mattel is one of LEGO's top competitors. Mattel was founded in 1945 in El Segundo, California. Like LEGO, Mattel also operates in the Manufacturing industry. Mattel generates $2.7B less revenue than LEGO.

LEGO VS Hasbro

Hasbro is a top competitor of LEGO. Hasbro was founded in 1923, and is headquartered in Pawtucket, Rhode Island. Like LEGO, Hasbro also competes in the Manufacturing field. Hasbro generates $4B less revenue vs. LEGO.

LEGO VS Tomy Company

Tomy Company is seen as one of LEGO's top competitors. Tomy Company is headquartered in Tokyo, Tōkyō Prefecture, and was founded in 1953. Like LEGO, Tomy Company also operates in the Doll, Toy, and Game field. Tomy Company generates 17% the revenue of LEGO.

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Frequently Asked Questions about LEGO

  1. Who are LEGO's top competitors?

    LEGO's top 3 competitors are Mattel, Hasbro, Tomy Company.

  2. Who is similar to LEGO?

    Mattel is the most similar to LEGO. Hasbro and Tomy Company are also similar to LEGO.

  1. Are LEGO and Mattel competitors?

    Yes, Mattel is one of LEGO’s top competitors.