Crate and Barrel is perceived as one of Williams-Sonoma's biggest rivals. Crate and Barrel was founded in 1962, and its headquarters is in Northbrook, Illinois. Like Williams-Sonoma, Crate and Barrel also works within the Personal & Household Goods field. Crate and Barrel has 13,500 fewer employees than Williams-Sonoma.
West elm is one of Williams-Sonoma's top rivals. West elm is a Product/Brand/Service company that was founded in 2002 in San Francisco, California. Like Williams-Sonoma, West elm also competes in the Personal & Household Goods sector. Compared to Williams-Sonoma, West elm has 19,000 fewer employees.